Product Marketing Manager

We’re Hiring: Product Marketing Manager

Location: UK / Singapore

Employment Type: Full Time, Permanent

Salary: £50,000–£75,000 per annum (UK) / circa S$85,000–S$128,000 (Singapore)

Workplace Type: Remote if UK, Hybrid if Singapore

About the Role

AsiaVerify is a trusted KYB AI platform that empowers global organisations with real-time insights into 447 million companies across Asia-Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties.

The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market-ready value propositions.

This role ensures AsiaVerify’s products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.

Core Responsibilities

1. Go-to-Market Partnership & Product Launches

Act as a GTM partner across Product, Sales, and Marketing

Lead product launch planning and execution, including:

Hard launches (major platform releases, new products, market expansions)

Soft launches (feature releases, enhancements, beta programs)

Define launch objectives, target audiences, messaging frameworks, and activation plans

Ensure launches are aligned with:

Commercial priorities

Product roadmaps

Market timing and customer needs

2. Product Positioning & Messaging

Translate scoping documents, technical specifications, and feature lists into:

ICP-fit product narrative

Clear customer benefits

Differentiated value propositions

Outcome-led messaging

Own core product narratives, including:

What problem we solve best

Use-case messaging

Buyer-specific value stories

Problem-to-solution articulation

Maintain consistent messaging across all customer-facing channels

3. Sales Enablement & Commercial Support

Partner closely with Sales to enable commercial success through:

Product collateral

Sales decks and pitch materials

One-pagers, battlecards, and FAQs

Case studies

Support deal cycles by:

Clarifying product value in customer contexts

Helping tailor messaging for priority accounts and segments

Supporting CS with natural upgrade pathways

Continuously refine sales assets based on field feedback and deal learnings

4. Competitive Intelligence & Market Insight

Own competitive analysis and market positioning

Develop and maintain:

Competitive battlecards

Win/loss insights

Differentiation narratives

Monitor market trends, customer needs, and regulatory shifts relevant to AsiaVerify’s markets via an intelligence feed framework

5. Analyst & External Engagement

Engage with industry analysts, research firms, and ecosystem partners

Support analyst briefings, inquiries, and market submissions

Ensure AsiaVerify’s product story is accurately and compellingly represented externally

6. Cross-Functional Collaboration

Act as a trusted partner across the business, working closely with:

Product Management

Sales Leadership

Marketing (Demand, Content, Events, Comms)

Customer Success

Provide structured feedback loops from market/CS → sales → product

Help inform product roadmaps through market insight and customer feedback

What Success Looks Like

Product launches are clear, coordinated, and commercially effective

Sales teams feel confident articulating AsiaVerify’s value

Product capabilities are consistently framed around customer outcomes

AsiaVerify is clearly differentiated in a competitive, fast-moving market

Strong alignment exists between roadmap, GTM execution, and market demand

Profile We’re Looking For

Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus)

Proven ability to work at the intersection of Product, Sales, and Marketing

Strong storytelling and messaging skills

Commercially minded with a deep appreciation of sales realities

Comfortable engaging externally with analysts and senior stakeholders